Sightings: The Kraken™ Black Spiced Rum

October 13, 2009

Hot on the heels of Jameson’s inclusion of a giant octopus in their latest whiskey commercial, comes a new brand of rum whose entire marketing campaign and brand identity is cephalopod-based—The Kraken Black Spiced Rum. The Kraken’s website includes offers for a free poster (“Put a Beast in Your Belly”),  free 47 page book , and this trio of cool clip-arty animated videos:

Admittedly, I’ll buy just about anything promoted by a cephalopod, but I really want to try this rum.  (I also think a bottle of Kraken would look good an a shelf next to some Dan Aykroyd’s Crystal Head vodka.)

Sighted by Nick

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3 Responses to “Sightings: The Kraken™ Black Spiced Rum”

  1. The krakin is a grate dark spiced rum. I found it in a local ( york, pa. )
    wine & spirits store. It is amazing. I like a good spiced rum but this stuff is amazing. It’s smooth and sweet. And I was drawn to it by it’s cephlapidec features :]

  2. I haven’t had a chance to check the Durham, NC ABC stores, but I have a feeling I’m not going to find it. That’s too bad, because it sounds great!

  3. [...] liquor and cephalopods. Unleashed on the world is Kraken Black Spiced Rum! Hat tip to Indie Squid Kid. Tags: Kraken, rum, video Date Posted: Today at 8:19 PM Leave a [...]

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